Why is Pennzoil trying to make men associate motor oil with umm, enjoyment?

During any World Cup, we’re subjected to many of the same ads over and over again. Whether it’s Adidas’ Pedro, or Eric Cantona on that stupid prison boat thing, the ads end up totally riveted into our consciousness by the end of the tournament. This year, beyond the usual overload of U2 from ESPN2 it looks like we’re going to subjected to this ad from Pennzoil.

[ame=”http://www.youtube.com/watch?v=BWGTg22k-7A”%5DYouTube- Pennzoil Ultra TV Commercial[/ame]

That music in the background may sound familiar. It is, of course, from the famous Phoebe Cates pool scene from Fast Times at Ridgemont High. The song is “Moving in Stereo” by the Cars, but everyone in America remembers it for this. (Video below is somewhat safe for work.)

[ame=”http://www.youtube.com/watch?v=PqMIfeTc-CM”%5DYouTube- Phoebe Cates In Bikini[/ame]

Thus, what is Pennzoil going for when it shows a motor oil ad with this as its soundtrack? Every guy born in the last 30 years is going to associate that song with just one thing – and that thing has nothing to do with motor oil. (Unless you really, really like cars, like to an unhealthy level.)

What do you think? Is this ad sort of odd and creepy to you?

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4 thoughts on “Why is Pennzoil trying to make men associate motor oil with umm, enjoyment?

  1. I thought the commercial was obnoxious before the soundtrack. “Pennzoil: when you’re a big enough douche to have robots change the oil in your Ferrari, you’re a big enough douche for Pennzoil.”

  2. “Hey, that’s my skull!”

    Sorry, I could repeat quotes from the movie all day.

    “You know, a lot of people expected maybe Mark “Cutback” Davis or Bob “Jungle Death” Gerrard would take the honors this year. “

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