Here it is:
How much does it hurt MLS teams that they cannot typically get any play on their city’s sportstalk radio station?
This question came to mind today as I listed to Toronto’s Fan 590 expecting to hear the usual hair-brained, Cherry-style screaming about how Alex Ovechkin and his recent goal celebration “aren’t what hockey is supposed to be about.” Instead, I heard the Sports Director of the station having a well-informed conversation with callers about why MLS is succeeding and expanding while other leagues suffer financially.
Let me tell you something. That conversation would never ever happen on ESPN 980 in DC, WFAN in NY or WEEI in Boston. I dunno if it would happen in other markets, but I suspect in many, it’s the same way, with soccer shunned and ignored.
What I want to know from you, is whether it matters or not. Here in DC, I don’t think it matters because the 980’s audience is infinitesimal. But does it matter elsewhere?