D.C. United has a new, edible corporate partner.
Johnsonville Sausage, a privately owned, Wisconsin-based sausage brand, will be a sponsor of the soccer team and an RFK Stadium advertiser for the remainder of 2008.
Announced Tuesday by the Fulton, Md.-based sports marketing firm Aquarius Sports Group, benefits include in-stadium signage, radio, hospitality, and use of United’s logos and marks for use with a retail partner promotion.
Ovations, the concessionaire that operates RFK Stadium’s food and beverage service, will provide Johnsonville’s brats, Italian sausage, and hot dogs at United’s home games.
There are also plans in the works for a ticket offer for fans presenting Johnsonville product packaging at the box office and those tailgating with Johnsonville’s grill at upcoming home games.
Other clients of Aquarius Sports Group include AAA Mid-Atlantic and PaySourceUSA.
First DC gets sponsorship from a German car manufacturer, now a sausage company, and we’re already outfitted by a German company. Is Miroslav Klose next for United?